The largest online marketplaces in Australia and New Zealand #ĮBay is the largest online marketplace in Australasia, by a wide margin. The leading online marketplaces in each (eBay in Australia and Trade Me in New Zealand) are seller-friendly and relatively easy to access for international sellers. These countries are also wealthy, English-speaking and economically developed. With a narrower variety of products and higher prices in some parts of their domestic markets, shoppers are keen to buy from abroad. Cross-border sales are high, at 9.5% in Australia and 33% in New Zealand. However, the two countries are expected to reach online retail sales of $33.4 billion in 2021 with strong growth as online retail takes an increasing share of the total retail market. Less than 10% of total retail sales are online in Australia and New Zealand, so the uptake of online shopping lags behind the US and UK. For most of the Western world, these are distant countries with small populations and economies. Australia and New Zealand are interesting markets for ecommerce, but their appeal is not obvious at first glance.
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